Entries by lightshiftvideo

A Client Journey to Smarter SaaS Customer Onboarding

Picture this… You’re stuck in a never-ending loop of repetitive, time-consuming training sessions. Brent Burns and Steve Huxley, co-founders of Asset Dedication, knew this feeling all too well. Brent often found himself in a “Groundhog Day” scenario, repeatedly showing new financial planners how to use their software and navigate their site. Steve struggled with repetitive […]


Welcome to the LightShift Video blog! We’ll be posting periodic updates to our blog with tips, tricks, and other useful information focused on tech-savvy video production. When we work with technical business and clients, we support Sales, Marketing, Training, and Customer Success teams with content that educates, builds awareness, and promotes.   We are a […]