About Us
Bill Kearney, Founder of LightShift Video
We deliver tech-savvy video production for software companies and other technical businesses. If you’re a SaaS company with traction, we’ll help you create product demos, technical onboarding, and software tutorials that attract, nurture, and RETAIN your customers. Having worked with over 75 SaaS companies, it’s likely we’ve worked with a platform like yours, whether it’s a web-based platform and/or a mobile application.
Our Signature Service Offering
We highly specialize in 4 key types of SaaS videos that support the journey your customers take through the Pre-Sale, Post-Sale, and Customer Success phases of your product lifecycle.
- Product Demo/Software Overview (introduce someone to your product at a high level, a perfect sales tool)
- Software Tutorial/How-To (from a single video to an entire training library, educate your customers and nurture them)
- Onboarding (get your new customers quickly up to speed, keep them forever–reduce constant Zoom calls and 1:1 support)
- New Product Features/Introductions (a unique and effective Customer Success tool that renews customer excitement)
We call this the SaaS Activation Stack. Centered around 5 critical videos from the above list–a product demo, onboarding video, and 3 tutorial videos–our video stack is designed to provide you with a completed set of videos that support your customers throughout their entire journey with your product. Better yet, we can do all of this for you in under 3 months and start getting you results quick! We work through this entire set of videos and master plan them to be complementary, non-repetitive, and strategic. These videos will bring you new subscribers, nurture your existing customers, and keep them around for the long term.
You won’t find any other “video company” with experience in SaaS like we do. We’ve done 120+ videos for Microsoft, who is the world’s largest SaaS company. We’ve also worked with HP, DocuSign, Aon, and over 75 different 7 and 8 figure SaaS and general software companies all across the tech sector.
We’d love the opportunity to work with yours as well. Please Contact Us for a free discovery call.
Our video products weaponize Sales and Customer Success departments by selling more subscriptions, reducing onboarding effort, and giving your customers an avenue to self learn.
Our Process
When we work together, we go through a three phase process: Prepare, Develop, and Deliver.
Prepare – Onboard you as a client, discuss plan and expectations, and come up with a strategy on what we will show in the video, the goal we want to achieve, and prepare all initial video assets, such as a concept/outline, narrative, script, and storyboard.
Develop – After materials are prepared, we begin assembling all necessary video assets, record your software screens, and bring in the voiceover talent to record narration.
Deliver – We edit the main video and deliver it to you for review in our easy to use (and FUN) interactive review tool. We make final revisions with you, launch the video, and celebrate!
Within these three phases, we have a 9 step process we follow:
LightShift Video’s 9 Step SaaS Video Creation Process
Our 9 steps, as shown above, include brainstorming the concept, creating a narrative, developing a full script, assembling video assets, recording software screens, recording a voiceover, creating the video, reviewing and revising, and launching the video.
Our team of experienced video professionals has a strong background in video editing and production, as well as IT and engineering. This allows us to create effective and engaging videos that are suitable for SaaS companies in nearly every industry.
If you’re struggling with onboarding new users, capturing your audience’s attention with product demos and tutorials, or effectively communicating your product’s value and roadmap, we can help. We’ll will work with you every step of the way to ensure that your videos are engaging, informative, and visually appealing.
We have a proven track record of success, as evidenced by our work with EHS Momentum, Asset Dedication and 806 Technologies.
Interested in learning more? Please Contact Us for a free discovery call. We look forward to supporting you!
Why Us
Customer Service Obsession
“I’m so happy to have found Bill among the sea of video editors. He is extremely client-service minded and takes great pride in delivering a product that fully meets his clients’ needs. He’s willing to go the extra mile to make sure you’re happy. Great communication and timeliness. I will certainly be using Bill for my future video editing needs!”
Know-How And Skills
“Bill is an absolute pro when it comes to video editing and production. He has been extremely helpful in setting up our timelines, creating effects, and training our staff members. We will use him for all our future Adobe Premiere needs, and would recommend him to anyone looking for the same.”
Communication And Collaboration
“Bill is a highly skilled video editor and a true professional. Excellent communication, responsiveness, and collaboration all the way throughout the project. He is my ‘go-to’ editor and I could not recommend him more highly.”
Results Driven
“Very hard working, emotionally intelligent, and creative. Went above and beyond. We look forward to working with Bill again in the near future. Thank you!!!”
